It’s all about apps.
Apps are the future of television. Think about it. On your mobile devices and computers, you already use apps such as Netflix, Hulu, WatchESPN and iTunes to watch TV programmes. And that’s exactly where TV in the living room is headed. Apps have liberated television. They allow you to make individual choices about what you want to watch. And when and where you want to watch it. With the new Apple TV and its powerful new tvOS, developers are creating experiences that will change what you expect from your big screen, making your TV feel as personal as your iPhone or iPad.
Games and apps on TV. It’s going to be huge.
Bigger games on bigger screens. With incredible home cinema sound. The App Store on the new Apple TV will redefine your living room. Beyond amazing games, you can expect completely new experiences made specifically for the living room — imagine anything from booking travel accommodation to enjoying family games night on your TV. Who knows what developers will create on such a grand scale.
The fastest way to find what you’re looking for? Ask Siri.
Siri takes the work out of watching TV. Simply say what film or programme you want to watch, and Siri finds it for you. It’s that easy. Dual microphones allow Siri to hear your commands clearly, even if there’s background noise. Tell Siri you want to watch a Hulu programme. Or ask it to find Nemo. Siri knows exactly what you’re talking about. The days of wading through page after page of choices to track down your favourite show — or using a remote to type in every letter of a movie title — are thankfully over.
Get ready for the new Apple TV.
We’ve reimagined the TV experience with tvOS — an innovative TV platform that redefines what can be done in the living room. The new Apple TV features a built-in App Store making it more entertaining than ever. Now you can deliver incredible and immersive apps and games on the big screen using the tvOS SDK.
Performance.
The Apple TV features the powerful 64-bit A8 chip, which helps bring big, graphics-intensive games to your TV — so you can play hours and hours of incredible games with higher frame rates. The A8 chip is also designed to be power efficient and to sustain a consistently high level of performance.
Metal raises the game.
Metal is a technology that allows developers to create highly immersive apps for tvOS and iOS. It also enables them to squeeze maximum performance from the A8 chip, making your experiences on the new Apple TV more lifelike and exciting than ever.
Enjoy it on the big screen. And the best speakers.
With AirPlay, you can wirelessly stream content on your iPad, iPhone, iPod touch or Mac to your HDTV. Peer-to-peer AirPlay makes it easy for guests to share content from their Mac or iOS device directly to your TV — without learning your Wi-Fi password or having to connect to your home network. And with AirPlay Mirroring, you can display the screen of your iPad, iPhone, iPod touch or Mac on your HDTV. So when you tap, swipe, pinch or play something, it shows up big time.1
Control that runs circles around other remotes.
The new Siri Remote brings together speed, fluidity and precise control with a touch-enabled clickpad. Click to easily browse titles on the Apple TV app. Swipe to move through long playlists in Apple Music. Use a circular gesture on the outer ring to fast-forward or rewind, and find just the scene you’re looking for. A dedicated Siri button is on the side — just like iPhone. Simply ask for a movie, show, genre, actor or song you love.
tv+
Apple TV+. Watch critically acclaimed series, compelling dramas, ground-breaking documentaries, kids’ entertainment, comedies and more — with new Apple Originals added every month.2
Apple Fitness+.
Choose from a catalogue of workouts led by expert trainers.2 In-session metrics from your Apple Watch, like heart rate and calories burnt, are shown on your big screen in real time, so you can focus on your workout and see how you’re doing.
Apple Music.
Access over 75 million songs — and music videos from the ’80s to today’s top artists — all through your Apple TV. You can even sing along to your favourite songs — word for word — with lyrics view.2
Apple Arcade.
The experience of playing Apple Arcade games — from brain teasers to magical quests to endless runners — is all too immersive on your big screen with Apple TV.2